Major apartment projects often require exterior 3D photo-montage renders submitted to council as part of a complete development application. We create these by merging a photograph of the site with the proposed development rendered in 3D showing how it will look once built.
Apartment buildings require sales. If the building is yet to be built then a buyer will need to see what the project looks like from the street or unique design element. We help find the right angles to showcase the building, such as elevated with balcony and view, across common area pool, entry foyer or hero shot showing the building in its entirety. We’ve found that a striking 3D rendering is made with dynamic angles, lighting and scale.
In an apartment building there will be a mix of apartment sizes. One, two and three bedroom apartments and maybe one or two penthouse apartments. Selecting the right mix of camera angles to showcase is important for the success of the marketing. Select the open layout views, position the camera to show space, design and materials where possible. When showing smaller apartments don’t try and show everything, an angle at the edge of a hallway, entry to a room or even across a kitchen bench can be just as striking.